elusvali.ee e-shop development
One of the most health-conscious and innovative e-commerce companies in Estonia, Elusväli, chose BestWeb.Agency as the development partner for their new WooCommerce e-store. The project involved a complete upgrade of the e-store from Shoproller’s platform to a Woodmart-themed WordPress solution, with the aim of providing customers with a more intuitive and visually impactful shopping experience.
The new e-store solution will support Elusväli’s growth by enabling better product management, serving a multilingual market (Estonia, Latvia, Lithuania) and more efficient filtering in the categories of vitamins, rapid tests and natural products. In addition, we developed a dedicated product sheet layout that presents the ingredients, effects and uses of vitamins in a clear and engaging way.
The aim of the project
- A logical and comprehensive category tree that allows the user to navigate quickly.
- AJAX-based filtering system for convenient product search.
- A mega menu and visual sections highlighting products according to need.
- A new generation of product leaflets to help customers make informed purchasing decisions.
- Multilingual support (WPML): Estonia, Latvia, Lithuania.
- Interfaces with payment and delivery services (Montonio, Itella, Omniva, DPD).
- SEO and conversion-optimised design.
Project results
- +200% growth in turnover in two years after the launch of the new e-shop.
- The Lithuanian market accounted for 30% of total turnover.
- Mobile shopping grew exponentially thanks to an optimised user experience.
- Customers appreciate faster navigation, clearer product information and a simpler shopping process.
- The e-shop is ready to scale to new markets and products.